Style Guide

[et_pb_section fb_built=”1″ admin_label=”Page Header” _builder_version=”4.13.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”]

Website Style Guide

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.1″ _module_preset=”default” global_colors_info=”{}”]In 2021 the Assyrian Aid Society of Australia (AAS-AU) underwent a digital design update, including a total overhaul of the AAS-AU website. A key outcome of this process was a distinct visual aesthetic, intended to distinguish AAS-AU from its peers and competitors, and convey a sense of trustworthiness to donors and other external parties.

This document outlines the design guidelines and principles that underpin this website. Wherever and whenever possible, it should be shared with anyone who is engaging with the AAS-AU from a design perspective; this includes graphic designers, social media/marketing professionals, report writers, newsletter publishers and video editors, to name a handful.

Every effort has been taken to include as much detail in this document as possible. Some contexts may require more specific design choices, however everything should be done with intention and respect to the guidelines below.

Should any questions arise, you may wish to contact the designer responsible for the visual update, Nusardel Oshana, at hello@nusardel.com[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.2″ _module_preset=”_initial” global_colors_info=”{}”]

Jump to section:

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Logo

Coinciding with the AAS-AU website redesign in 2021, the AAS-AU logo was reworked slightly.

The logo is available in SVG, PNG and JPG formats. Aim to use the SVG format whenever possible, as it is vectorised and will scale to fit any design. When this is not feasible, use the PNG file. The JPG should be used as a last resort, or whenever a white background is required.

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In Use

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Default (Full Colour)

This is the primary version of the AAS-AU logo. When in doubt, use this one.

Note: this logo should only be used on white or light-grey backgrounds. It should not be used on coloured backgrounds or on top of images.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ admin_label=”White Logo” _builder_version=”4.14.2″ _module_preset=”default” background_color=”#0D7BBD” custom_padding=”1em|1em|1em|1em|true|true” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}”][et_pb_image src=”https://assyrianaidsociety.org/wp-content/uploads/2022/01/AAS-AU_Logomark_WHITE.svg” title_text=”AAS-AU_Logomark_WHITE” align=”center” force_fullwidth=”on” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.13.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]

Monotone (White)

This version of the logo is designed to be used on dark coloured backgrounds or on top of images.

It is not the main logo and therefore should always be preceded in a given document or webpage by the default/full colour version.

When using this version on top of an image, ensure there is a translucent black overlay to darken the image.

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Monotone (Black)

This version of the logo must only be used for print, in instances when a document is being supplied in black and white.

It will almost always be unnecessary, but exists should such a situation arise.

If placing the logo on top of an image that is very bright, use the White Monotone logo and add a translucent black overlay.

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Colour

The AAS-AU colour palette is based on the Aid Society’s existing brand colours, its tree of life logo, and a loose interpretation of the Assyrian flag. To convey a sense of supportive action, as well as the Aid Society’s long tenure, the chosen colours are classic, gentle and grounding.

Colour should be used discerningly in all designs. Avoid over-using the brand and accent colours, as this will dilute their impact overall.

If using any of the colours as a background shade, ensure the colour of your text reflects the examples below (e.g. white text on the main brand colour). This will ensure your design upholds a minimum AA contrast ratio, to accommodate the accessibility needs of colourblind and visually impaired people.

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In Use

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Main Brand Colour

#0D7BBD

RGB(13, 123, 189)

CMYK: 81 / 40 / 1 / 1

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Light Shade

#F8F8F8

RGB(248, 248, 248)

CMYK: 2 / 1 / 1 / 0

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ admin_label=”Dark Accent” _builder_version=”4.14.2″ _module_preset=”default” background_color=”#0B5989″ custom_padding=”1em|1em|1em|1em|true|true” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.0″ _module_preset=”default” background_enable_color=”off” background_layout=”dark” custom_padding=”||||false|false” global_colors_info=”{}”]

Secondary Accent

#0B5989

RGB(11, 89, 137)

CMYK: 92 / 53 / 7 / 13

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Dark Shade

#111111

RGB(17, 17, 17)

CMYK: 77 / 71 / 66 / 78

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Main Brand Colour @ 50%

#86BDDE

RGB(134, 189, 222)

CMYK: 43 / 11 / 3 / 0

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_4″ admin_label=”Dark Accent” _builder_version=”4.14.2″ _module_preset=”default” background_color=”#84ACC3″ custom_padding=”1em|1em|1em|1em|true|true” border_radii=”off|||12px|12px” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.1″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|false” global_colors_info=”{}”]

Accent @ 50%

#84ACC4

RGB(132, 172, 196)

CMYK: 47 / 18 / 7 / 1

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Back to Top

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Typography

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The AAS-AU brand and website utilise two typefaces:

  • Bitter is a contemporary slab serif typeface. It was designed specifically for screens, and is optimised for legibility. It is used throughout this website for top-level headings.
  • Inter is a variable sans-serif font, also crafted for optimal legibility on digital devices. Inter is used for subheadings and body text on this website.

These fonts have been selected with branding, accessibility and usability in mind. They are both licensed under the Open Font License, meaning they can be used freely.

You can download each font by clicking on its name above. Alternatively, if using a tool like Canva or Google Docs, you can use them by searching for the font name.

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In Use

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H1 – Headline/Page Title

H2 – Section Heading

H3 – Sub-section Heading

H4 – Subheading

H5 – Heading 5
H6 – Heading 6

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Example Headline

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Large, eye-catching type. Best used for only a couple of sentences at the start of a page or section.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

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This is a caption.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

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Don’t forget the fine print. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.

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Back to Top

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Visual Elements

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Buttons

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Filled

[/et_pb_text][et_pb_button button_text=”Primary Button” _builder_version=”4.14.4″ _module_preset=”ff6456be-c213-44a2-a8e8-31d9497eb402″ global_colors_info=”{}”][/et_pb_button][et_pb_button button_text=”Secondary Button” _builder_version=”4.14.4″ _module_preset=”47ae23f0-a0c7-4d2c-ac54-268cba85022b” global_colors_info=”{}”][/et_pb_button][et_pb_button button_text=”Tertiary Button” _builder_version=”4.14.4″ _module_preset=”63a1e8c0-b9a2-4aef-8833-aee1b0b315cb” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.2″ _module_preset=”default” custom_padding=”1em|1em|1em|1em|true|true” border_radii=”on|12px|12px|12px|12px” border_width_all=”1px” border_color_all=”#111111″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.0″ _module_preset=”default” global_colors_info=”{}”]

Outlined

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Other

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Dividers

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Full Width

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Short Divider

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Global Elements

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Help us build a better future for Assyrian people.

In 2020, 91 cents of each dollar donated to AAS-AU went directly to humanitarian projects.

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